Build a Predictable Speaking Business - Not One Built on Referrals + Hope.
Speaker Scale helps stuck speakers build a predictable speaking revenue engine by helping you install proven speaker business systems & processes across marketing, lead generation, sales, fulfillment and scale.
Trusted by 250+ speakers. Built for speakers earning $50K–$150K/year who are ready to scale.
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Is this you?
You’re a great speaker - but your business isn’t scalable or predictable yet.
➢ Most gigs still come from referrals / word-of-mouth
➢ Income is inconsistent
➢ You’re doing too much yourself
➢ You know you can charge more - but lack a predictable pipeline
The Stuck Yet Gifted Speaker
If you’re earning $50K–$150K/year and want predictable, repeatable growth - you’re in the right place.
TRUSTED BY 250+ SPEAKERS
Real Speakers. Real Growth. Real Results.
See how speakers built predictable speaking revenue engines.
01
250+ Speakers Served
02
The 5 Scalable Speaker Engines Installed
03
Built for $50K–$150K/year Speakers
Our proprietary system
The Scalable Speaker Engine™
We provide speaker growth consulting designed to install proven speaker business infrastructure.
Marketing Engine
Positioning, messaging, premium assets
Lead Gen Engine
Predictable lead flow → booked calls
Sales
Engine
Convert opportunities into paid deals
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Fulfillment Engine
Turn one gig into many
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Team & Scale Engine
Scale without everything depending on you
This is your speaking business operating like a real company.
What we help you build
01
Clear Positioning + Premium Speaker Assets
02
Predictable Lead Flow (Inbound + Outbound)
03
Higher Fees & Better Opportunities
04
Systems That Don’t Depend on You
05
Backend Offers for Scalable Revenue (Coaching, Consulting, Licensing)
Common Problems Speakers Face
If this feels like your business - you’re exactly who Speaker Scale is built for.
Great speaker, inconsistent gigs
Inconsistent income + no predictable lead flow
Weak or missing marketing assets
No clear positioning or ICP
No reliable strategy to reach decision makers
Sales feels awkward or unclear
No system to turn gigs into more gigs
No structure or path to scale
Tried bureaus or agents (not working)
Stuck below bigger, higher-paying gigs
Speaker Scale is Not for You If…
1. Want a done-for-you agency or bureau to save you
2. Unwilling to be coached
3. Unwilling to implement
4. Refuse to do outreach or content entirely
To Win Here, You Must…
1. Be coachable
2. Execute fast
3. Be willing to publish content
4. Be willing to run outbound (or build a team that does)
Who we’ve helped
Who we've helped
Joe Johnston
FOUNDER, CEO, NATIONAL KEYNOTE SPEAKER, & SPEAKER AGENT
Joe Johnston is a Professional Speaker, Agent, Coach, Author, & Entrepreneur. Since 2019, he has spoken on dozens of prestigious stages, represented and booked some of the nation’s top professional speakers to stages, and been trusted by some of the oldest organizations to deliver value and transformation to
their audiences. Joe is passionate about helping aspiring and established experts from different fields to enjoy the professional and financial benefits of professional speaking. Joe’s extensive experience in the speaking industry has enabled him to assess the ins and outs of professional speaking. Joe sets his clients up to
successfully book paid speaking engagements to inspire and create a long-lasting impact on their audience.
Trainings
Speaker Scale | Speaker Coaching & Speaker Business Consulting
Speaker Scale is a specialized speaker growth consulting firm helping professional speakers build scalable, predictable speaking businesses.
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